Launching of a new sportswear brand

The kooples has new projects … The brand will have in spring 2012 a new sister called “The Kooples Sport”.

More than a new line, it will be a new independent brand. Keeping the red line of couple’s cloakroom, the brand will target the sportswear chic segment.

It will be a good way to complete the tailoring city offer that –The kooples is currently targeting. It will have casual items, with preppy and vintage touch. It’s responding to a demand of polo shirts, or improved jogging coming from new customers. So in spring summer 2012, they will offer blasers, leggings, sweatshirts, polo shirts, T-shirts and cardigans, declined in wider and brighter colour range than the kooples.

Contrary to its sister, The Kooples sport will not claim British inspiration but more US inspiration, coming from east cost.

This new brand will have its own distribution channel, even if a small selectio of the brand will also be available in the Kooples stores. The brand hopes she could open 4 stores in Paris as well as in London, where the launching will be at the same time. Some corners are also planned in department stores, and a eboutique will be created.